SOCIAL MEDIA IN THE PUMP INDUSTRY: PUMP EXPRESS

Pump Express was bound to get in the social media game sooner or later. It was an interesting proposition at first, given the old school supply house mentality of much of the industrial and commercial maintenance sector. Our clients and colleagues seemed as likely to maintain subscriptions to GQ as Twitter and YouTube accounts, but with the bulk of our sales coming to us through the web, we were obliged to diversify our on-line presence and broaden our social media activity.

The internet has opened up previously isolated markets and Facebook, Twitter, YouTube, and blogs like this one form a digital esperanto that more and more people are using to communicate. In addition to building awareness of our company, we see social media building confidence in our brand. The web-savvy spa owner in Palo Alto and the warehouse maintenance manager in Newark will approach pump issues from different perspectives, but both will connect with Pump Express via the internet. That’s why we strive to extend a welcome mat and engage them – and our peers -- in an informative give-and-take.


Through transparency, meaningful content, and by contributing to the conversations shaping our industry, we have set out to mirror our real world presence in the digital realm. It’s been an exciting process that’s increased sales, created partnerships and helped us to communicate with the larger community we are a part of. Pump Express Sales Manager Fred Hettinger’s recent state-of-the market report for Empowering Pumps, an on-line clearinghouse for information pertaining to the global pump industry, is one example of the useful information that social media can deliver easily, widely and often.

In addition to serving as a portal to an extensive inventory of quality pumps and pump parts from Armstrong, Zoeller, Bell & Gossett, Grundfos, Taco and dozens of other leading manufacturers, Pump Express provides sizing and troubleshooting expertise through the team of trained system engineers who man our help lines and Live Chat windows. Consequently, in addition to our showroom, PUMPEXPRESS.COM acts as our help desk, sales counter and check-out. These areas require a lot of square footage in the real world so devoting comparable resources to our digital space makes sense as we strive to address the new commercial landscape in relevant and effective ways.


For more information visit our website: www.pumpexpress.com or call 1-800-298-4100.